Looking Your Best On Camera

Many times we are asked how to prepare for the best "on-camera" look.

OK, so you’re scheduled to appear on camera and you want to look your best. Well, here are a few simple rules . . .

Before you go looking in your closet to select your "favorite" outfit, bear in mind that the digital camera and the video camera "sees" color, pattern, and contrast differently than the human eye.

So, it's important to dress for the way the camera sees you.

The most important rule to follow in selecting your on-camera wardrobe is to keep it simple, plain, and low-key. You want the shoot to focus on you: your face and what you have to say, not what you're wearing.

Here are some things that are not recommended while "on-camera"

Do not wear any "loud" patterns like plaids or checks.
Do not wear any "glittery" material like sequins, or anything that is very shiny and reflects light.
Do not wear shiny jewelry that may catch and reflect light.
Do not wear anything loud or distracting; for instance, a sweater with a large picture embroidered on it, or a brightly printed T-shirt.
Do not wear any pin striped clothing. Narrow stripes cause serious problems for cameras.

Here are some suggestions that will improve the "on-camera" presence.

Select your wardrobe in medium colors: medium blue, green, maroon, wine pink, dark grey, purple, etc.
Consider your hair color when choosing your outfit;
If your hair is light (blonde or all grey) then wear ligher colors such as: beige, light grey, pink, light blue, and most pastels are fine.
If your hair is dark, stick to the medium range to dark colors.

Men: Follow the same rules for choosing a tie: a non-shiny plain tie, which complements your suit is best.

If you have any questions, check with the photographer and videographer prior to production day for help in selecting your wardrobe.